We are living in a connected world. There are a number of apps today that help to solve problems you didn't even know you had and predicts the needs before you notice them. When you can constantly be connected to the Internet, doors for technology solutions opens to every challenge.
Collaboration: A Solution for Current Challenges One method to prevail over current challenges is through collaboration with other companies. Today's marketplace requires mutually beneficial partnerships to leverage creativity, resources and experience, with right and left-brain thinkers that helps you to arrive at solutions quickly. It is the classic buy or build question, but collaboration is a better and more efficient way to achieve your goal, because speed is the king in highly competitive markets. With collaboration, businesses are able to innovate much more quickly and can even create solutions to problems that may not be prevalent issues yet. Example: Take an example of streaming video services. According to ABI research, the market for streaming video services is growing rapidly and by 2015, it is expected to hit $20 billion. As the market for these services is growing, the providers are facing the challenge of developing services that are more social in nature. But if they looked externally, one could say that they would find opportunities to collaborate with other developers or startups to arrive at solutions in less time. Although cooperating with other companies in your own industry may seem counterintuitive to competitiveness, but it's not like that. Some companies like Alturacs is collaborating with content providers and software developers to provide live TV and video-on-demand content both inside and away from home to TV customers. With this partnership, the company has developed a Mobile app which delivers an easy, seamless way for its customers to watch their favorite programming and content wherever, whenever they want. So, we can say that collaboration is no longer just a strategy, but a key to long-term business success and competitiveness. Organizations that realize this soon, will be the ones who win the game and succeed in the new global economy.
2 Comments
10/15/2016 10:27:50 pm
Content marketing can be defined as a marketing technique which involves the creation and distribution of valuable and relevant contents to acquire customers.
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11/24/2016 04:45:07 am
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